Sign-up for our newsletter:  


25,000 copies per month—reaching a potential 100,000 readers

Pet o’ Mine magazine is distributed monthly in the Hickory-Metro and Statesville/Lake Norman areas. Our distribution is strategically targeted to reach pet lovers in higher income areas as well as people who travel into these areas for shopping, dining, recreation and special events. Pet o’ Mine can be found at veterinarian offices, pet stores, animal shelters, restaurants, waiting rooms, pet-related events, kennels, grooming salons and libraries.

We know, based on industry experience and market research, that Pet o’ Mine will enjoy a pass-on rate of at least 3.0. This means that, on average, each copy of Pet o’ Mine will be read by at least three people.

The advertising appearing in Pet o’ Mine serves as a local buying guide connecting potential buyers with a wide variety of local pet related stores, national manufacturers and local pet services.

Pet o’ Mine’s distribution targets a community with demographics that reflect higher disposable income levels. We know that is important to you as an advertiser.

Pet o’ Mine magazine is published each month by Inform Inc., a 40-year-old publishing company in Hickory. The Inform staff has over 80 years combined journalism experience and is dedicated to offering our Pet o’ Mine readers interesting feature stories and timely news articles about pets and their owners.

For our current ad rates call or e-mail: Denise Hatcher or Charlene Nelson at 828.322.7766

TECHNICAL REQUIRMENTS

FINISHED AD SUBMISSION:

DIGITAL MEDIA - Submit digital files on CD, or e-mail ads to petomine@gmail.com. All scanned files (paper) must be Submitted one week in advance of deadline.

FILE FORMATS - We accept digital files as 300dpi CMYK TIFF or PDF. If sending PDF files, please be sure all images are 300dpi.

RESOLUTION - All digital files must have a resolution of at least 300dpi at 100% print size.

COLOR - All colors must be CMYK (no spot colors). Artwork for black and white ads should be converted to grayscale.

FONTS - All non-postscript fonts (i.e. Windows and/or True-Type fonts) WILL NOT BE ACCEPTED and must be converted to outlines.

OTHER REQUIREMENTS
• Publisher is not responsible for any error in reproduction if ad is supplied in any other format than required
• All ads provided in native application formats (Windows or Mac platform), Quark, InDesign, Pagemaker, Microsoft Word, Publisher, Power Point, Excel or any other word processing program WILL NOT BE ACCEPTED. Files must be submitted as a PDF, AI (Adobe Illustrator), EPS or TIFF file.
• Do NOT send finished ads in JPEG or GIF file formats. All ads must be in CMYK or converted to Grayscale, DO NOT SEND FINISHED ADS IN RGB color mode.
• All ads submitted should be suitable to print as is. If files are prepared improperly and technical requirements are not met, Publisher will not guarantee the reproduction of the ad and additional production charges may result.

FOR AD CREATION OR ARTICLE SUBMISSION:

TEXT - Acceptable formats: Plain text, RTF, PDF, and Microsoft Word. DO NOT send Word files containing the following: tables, header, footer, or images (please send all photos and illustrations separately).

IMAGES - JPEG (JPG), PNG(24), GIF (illustrations only no photos), AI (Adobe Illustrator), EPS, PSD (Photoshop), or TIFF.

COLOR - RGB is preferred even though the final output is CMYK or Grayscale. The color conversion will take place when the ad is designed.

 

CONTACT: J. Johnson for questions or help regarding Technical Requirements.